Wait You Can Implement Psychology to Your Copywriting?
Copywriting, according to the Lexico dictionary, is the activity or occupation of writing the text of advertisements or publicity material. Think of the last advertisement or billboard you have seen, or, better yet, think of ...
Why Is Brand Identity Crucial?
Let’s imagine, for a minute, that you were a shopkeeper running a grocery store in the middle of a bustling sub-urban community. A customer comes up to you and asks for two items : a ...
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